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Kruger rolls out new multilingual campaign | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

Kruger Products is adapting its recent “Love is Messy” campaign to connect with South Asian and Chinese Communities. The new multilingual vignettes feature original Hinglish (a blend of Hindi and English), Cantonese and Mandarin songs with lyrics written to highlight the messiness and joy of love.

http://strategyonline.ca/2023/09/25/kruger-rolls-out-new-multilingual-campaign/
 

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